Laurent Che is a renowned spoken word artist, brand storyteller, and inspirational speaker. He’s commanded stages across the United States, and graced screens internationally for universities, corporations, churches, local governments, notable sport franchises, and beyond. Backed by a decade in advertising and marketing communications, Laurent built an award-winning career as an internal senior copywriter, content producer, and content strategist for various industry leaders from Ford Motor Company to LinkedIn. Combining his aptitude for advertising with over 15 years of artistry, he’s become an “Architect of Brand Anthems” through his business, Laurent Che Speaks, using his unique style of spoken word poetry to amplify the missions of prominent brands and organizations. Born and raised in Cincinnati, he remained in Ohio to attend Kent State University, where he received a bachelor’s degree in marketing. Soon after, he ventured out to the East Coast to receive his master’s degree in advertising from Boston University, where he further honed his writing skills. After years of empowering audiences by bringing his poetry to life on the mic, he made his publishing debut with his first book of poetry, "Iron Insights: Enlightening Poetry to Enrich Your Perspective". With this concise collection of poetic masterpieces purposed to strengthen perspective, he now aspires to empower audiences around the world with written words from his heart that continuously speak to them on the deepest level without ever having to hear him speak. A quote he lives by: “There is nothing noble in being superior to your fellow man. True nobility lies in being superior to your former self.” - Ernest Hemingway